We’ve all heard stories about how one social media post can bring down the best of
personalities to their knees. It could be a trivial joke, horrendous publicity or simply an opinion
that can attract a bad reputation. While hiring employees, it is essential to conduct social media
profile checks to ensure that your prospective employees are not involved in activities that could hurt
the future of your organization.

While freedom to post is a valid point, it is imperative to know that your candidate’s personalities
go well with your brand and no inappropriate content is being posted by them. For example,
posts about committing crimes, evading police or simply illicit use of drugs or related products.
Similar to regular background checks, social media profiling takes a look at a person’s past
behavior to understand a person’s predictive future behavior at organizations and social circles.
What to look out for?

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