We’ve all heard stories about how one social media post can bring down the best of
personalities to their knees. It could be a trivial joke, horrendous publicity or simply an opinion
that can attract a bad reputation. While hiring employees, it is essential to conduct social media
profile checks to ensure that your prospective employees are not involved in activities that could hurt
the future of your organization.
While freedom to post is a valid point, it is imperative to know that your candidate’s personalities
go well with your brand and no inappropriate content is being posted by them. For example,
posts about committing crimes, evading police or simply illicit use of drugs or related products.
Similar to regular background checks, social media profiling takes a look at a person’s past
behavior to understand a person’s predictive future behavior at organizations and social circles.
What to look out for?
- Hate speech
- Insults & bullying
- Obscene language & toxic threats of violence
- Explicit & Illicit images
Applicants for every job role have a sizable social media presence on various platforms
spanning from Facebook, to Twitter, Instagram and the newer TikTok and more. These
background verifications help provide a wealth of essential details about their beliefs, attitudes and
behaviors out of office. This helps protect your brand reputation, data security and prevent
This along with other checks and verifications ensures that your organization is well-protected
and you are hiring better candidates without any glitches for the future. Our team at Verifacts
helps you understand your applicants better, bring transparency and honesty to their details and
protect you from wrongful hiring. After all, prevention is always better than punishment!